Shining Stars

Three unlikely friends unite for a greater good. By Roger Lucas Savage

The January 2008 issue of Your Business at Home, a nationally distributed magazine for results-driven entrepreneurs, features Nouveau Riche and the charitable endeavors of Jim Piccolo, President of the Frank Edward Piccolo Foundation and Nouveau Riche CEO. Readers get an inside look at Mr. Piccolo’s strong advocacy of giving back to others, especially children, and his teaming up with Alice Cooper in support of The Rock Teen Center and Brian Griese in support of Judi’s House.

Excerpt from the article:

“What does a master entrepreneur have in common with a rock star and pro football player? Absolutely nothing–except a love of children and a desire to help America’s youth lead better lives.

Jim Piccolo, a Scottsdale, Ariz., entrepreneur, businessman and CEO of Nouveau Riche, found a way to make his dream of helping others become a reality through the help of two unlikely supporters: rock legend Alice Cooper and NFL quarterback Brian Griese.

An Early Passion

Even as a young boy growing up in a small, rural town in Nebraska, Jim knew he wanted to make a difference in the world. And he has succeeded. Jim has created more than two dozen companies….Through his personal mentoring and educational systems he has assisted more than 13,000 entrepreneurs in establishing their own businesses. But Jim couldn’t stop there–he wanted to give back to the community, but he had no idea where this simple idea would take him….”

(Your Business at Home, January 2008: 52-54)